Category: Archives

When I tell people about what Diverse Elements does, many anticipate that I’ll say “SEO”  quicker than a politician’s flip flop. For those who may still be uninitiated, Search Engine Optimization ultimately means getting and staying at or near the top of search results, and/or at least staying on page 1 for search engines when...

Recently I had the pleasure of attending a business breakfast jointly sponsored by a local neighborhood organization, a bank and a popular restaurant. The first is known as St. Marks Area Main Street association (SMAMS), the second is Eastern Bank and the third is the Ashmont Grill. (See more on on SMAMS at smams.org.

I've heard and read some fairly awesome stories lately about "Triumph over seemingly "Insurmountable Odds" [tm], by people who had no fame or influence. One became the author of the best-seller "Dances With Wolves" which also propelled the careers of several others. The author's story was as compelling as the movie. He was homeless for...

When you hear the word incentives what does it conjure in your mind? Expectation? Suspicion? Dread? (like a drill sargeant’s promise to “give you Incentive?”) Generally speaking, an incentive is something you want isn’t it? Something that will stimulate you to do certain things in order to get it. Sometimes those things can be difficult,...

When I started this blog I said that product reviews would be part of it. Some of the reviews have included links to participate and/or purchase because the concept was appealing and contributes to one of the other major themes of this blog: discovering ways of establishing independence.

These days I believe outsourcing is immediately understood as exporting work to foreign lands with abundant labor pools working for pennies on the dollar, not the dictionary definition. Outsourcing conjures many opinions and often emotions in people around the world. From various documentaries I’ve seen and material read, attitudes range from resignation on the part...

Not that I've neglected it but lately I've been giving a lot more thought to personal branding where the Internet is involved. We're in a brand new age. Impressions can be formed or associations drawn just by implication. In some cases a subliminal connection might be made where there is none. So, what happened that...

As of this writing, there’s been a few commercials by certain technology companies offering small businesses a free website submitted to all the search engines if they subscribe to a service plan. I noticed the first one on a late night/afternoon infomercial, then several weeks later a more nationally known brand presented their version. These...