If you use/depend on SEO to maintain and boost and boost traffic to your website you are quite aware of the dynamic nature of search engine results. Page 1 presence can disappear unexpectedly if you haven't kept up with change in ranking criteria. This can sometimes also mean previously valid methods become invalid. I treated...
Category: Archives
Entrepreneurs Wanted
My uncle Bob (RIP) several years before he passed, began including a question/advice in his greetings and goodbyes. He may have said them even earlier and felt I was now old enough to appreciate it. The question: "Have you made any new mistakes?" The advice: "Make new mistakes!" The implied converse being: try not to...
Wade In The Water
Amid the mostly rosy reports of employment numbers since the recovery of the 2008 economy crash, are persistent reports of people experiencing sudden job loss due to mergers, closures and disasters. In my opinion, more coverage is also needed for complications the (newly) unemployed face in adjusting to circumstances. One of the latest examples involves...
The Site (Road) Not Taken
For many years I've strongly advocated for having as much control over your website as possible, as evidenced by several posts in this blog. This perception has grown for the "committed technical novice" with many of the DIY products that have come along since I wrote "What A Website Can Do" in 2010. But there...
Mobile Site Redirect
Recently I made a presentation to a group of legal, financial and other business professionals on the difference between mobile apps, responsive websites and mobile websites in terms of promoting a brand and where trends are heading.
Be Careful What You CMS For
The growth of Content Management Systems has been phenomenal over the past several years for a number of reasons; one easily recognized is a need to update the business website regularly and/or quickly. User-friendliness can be objective (standard definition/best practices), yet can also be a matter of personal taste in many areas. Appealing colors, read-able...
Penguins, Pandas, and Bears, Oh My!
When I tell people about what Diverse Elements does, many anticipate that I’ll say “SEO” quicker than a politician’s flip flop. For those who may still be uninitiated, Search Engine Optimization ultimately means getting and staying at or near the top of search results, and/or at least staying on page 1 for search engines when...
Trading Answers
Recently I had the pleasure of attending a business breakfast jointly sponsored by a local neighborhood organization, a bank and a popular restaurant. The first is known as St. Marks Area Main Street association (SMAMS), the second is Eastern Bank and the third is the Ashmont Grill. (See more on on SMAMS at smams.org.
Journey
I've heard and read some fairly awesome stories lately about "Triumph over seemingly "Insurmountable Odds" [tm], by people who had no fame or influence. One became the author of the best-seller "Dances With Wolves" which also propelled the careers of several others. The author's story was as compelling as the movie. He was homeless for...
Carrot And Stick
When you hear the word incentives what does it conjure in your mind? Expectation? Suspicion? Dread? (like a drill sargeant’s promise to “give you Incentive?”) Generally speaking, an incentive is something you want isn’t it? Something that will stimulate you to do certain things in order to get it. Sometimes those things can be difficult,...