As of this writing, there’s been a few commercials by certain technology companies offering small businesses a free website submitted to all the search engines if they subscribe to a service plan. I noticed the first one on a late night/afternoon infomercial, then several weeks later a more nationally known brand presented their version. These...
Author: Brandon Guillermo
When Partnerships Go Bad
Years may go by and it can go unnoticed until it arrives: a rift develops between you and someone who partnered with you to build a business. But the assets of the business have been jointly managed. One of those critical assets is customer contact information. If the owner of that data is clear, then...
Guru And My Past Have A Message
I’m beginning to think there’s no such thing as “the road not taken” because the longer you’re around the more likely you will find that road again, in one sense or another. Several weeks ago I had a “six degrees of separation” experience that transcended any before. A friend called and asked if I would...
What Entrepreneur Means To Me
The term “entrepreneur” has gained a lot of currency lately, for example, in want-ads. The dictionary definition for entrepreneur is “(1) a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk” “(2) an employer of productive labor; contractor.” (Random House) One of the best definitions of being an...
What About Us
Even though this blog is titled “Diverse Elements”, one pervasive theme is sustaining and growing a business through the experience of a newly-minted entrepreneur. That term ‘entrepreneur’ has gained a lot of currency and more will be said about that in another post. I decided to go into internet marketing because it’s not bound by...
Supporting Visionary Goals
People who have been business owners for some time have definitive opinions on what it takes to run a business. This seems like an obviously self-evident statement but it’s interesting to hear how they cope with competing philosophies. A recent discussion with one experienced business owner involved accruing vast amounts of information available today vs...
What’s New?
The hardest thing about learning something new might not be trying to understand it, but being receptive to the opportunity to learn it after paying so many dues for the knowledge already acquired. It’s not necessarily just an “ego thing” (or at least not to those who look for more than simplistic answers) because an...
Welcome to Diverse Elements
The process of reinvention is something that, by nature of the word itself, is unexpected.