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Penguins, Pandas, and Bears, Oh My!

When I tell people about what Diverse Elements does, many anticipate that I'll say "SEO"  quicker than a politican's flip flop.

For those who may still be uninitiated, Search Engine Optimization ultimately means getting and staying at or near the top of search results, and/or at least staying on page 1 for search engines when [...]

Trading Answers

 

Recently I had the pleasure of attending a business breakfast jointly sponsored by a local neighborhood organization, a bank and a popular restaurant. The first is known as St. Marks Area Main Street association (SMAMS), the second is Eastern Bank and the third is the Ashmont Grill. (See more on on SMAMS at smams.org.)   It [...]

Journey

I've heard and read some fairly awesome stories lately about "Triumph over seemingly "Insurmountable Odds" [tm], by people who had no fame or influence. One became the author of the best-seller "Dances With Wolves" which also propelled the careers of several others. The author's story was as compelling as the movie.

He was [...]

You Bought It, I Own It

There are some amazing business arrangements out there when it comes to maintaining online operations. In particular is one I call the "You bought it, I own it" model, where your website support person buys your domain and hosting for you, then winds up being the only one with access. You are now dependent [...]

Carrot And Stick

When you hear the word incentives what does it conjure in your mind? Expectation? Suspicion? Dread? (like a drill sargeant's promise to "give you Incentive?")

Generally speaking, an incentive is something you want isn't it? Something that will stimulate you to do certain things in order to get it.   Sometimes those things can [...]

Open Up

I have liked email as a communication medium ever since I worked at a particular company that allowed the inclusion of a "personal name" in the header. You could set it to say anything (staying reasonably attentive to etiquette and company values).

Many chose famous or little known quotations. Others kept it simple [...]

Sharing And Selling

When I started this blog I said that product reviews would be part of it.

Some of the reviews have included links to participate and/or purchase because the concept was appealing and contributes to one of the other major themes of this blog: discovering ways of establishing independence.

Inspirational and motivational speeches [...]

The Movement For Business

 In the post "Join The Movement:" I described a new approach to the discount coupon marketing method developed by Social Dish in three parts.

The third part of this radical program is for the businesses honoring the coupons, in which Social Dish and each participating business collaborate in designing. The advertising and exposure they [...]

Join The Movement

Here's a hybrid for you. Let's say you can get a coupon whenever you want that you can use for 50% or more savings at a store, restaurant, or whatever. Let's say you tell a friend where to get the coupons and give them a link to the site, and they use them.

[...]

Diverse Elements In Outsourcing

These days I believe outsourcing is immediately understood as exporting work to foreign lands with abundant labor pools working for pennies on the dollar, not the dictionary definition.

Outsourcing conjures many opinions and often emotions in people around the world. From various documentaries I've seen and material read, attitudes range from resignation on [...]