A post in the Diverse Elements Blog (http://newcenturywork.com/wordpress/personal-branding-now) gave a few impressions on personal branding, some reasons why it should be taken to the "next level", and a critical step of purchasing a domain (URL) of one's name.
I was a bit surprised by an ebook I found that delved into the subject and mentioned a lot of the things I've been doing (i.e. sharing quality content on websites, blogging) or have recently done (i.e. published an article).
While I was always aware these activities reflect my reputation, I never consciously associated personal branding as an objective (and in fact it wasn't until I published my article "Reinvention, Self Actualization and Diverse Elements" that I saw an improvement in the results for my name lookup, particularly in a certain search engine).
This is an invitation for you to get a copy of that ebook, just by opting in to the
DE mailing list. Obviously being concerned about personal branding, you should be reassured that email from DE will be relevant and reasonably distributed!
See more at http://newcenturywork.com/persnl_brand_bw/index.html
Please comment here on what you think of personal branding.